MiXBS helps you understand your target market to confidently grow — get your first potential customers before launch, enter new markets, expand globally, and boost revenue.
To build a brand that truly resonates, a company producing at-home spinal therapy systems needed to understand who their customers really are, what drives their decisions, and what solutions they trust.
They turned to MiXBS to conduct in-depth research, uncover real stories, and map out the customer journey — all to align their brand with the actual needs of their audience.
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Customer Segmentation
CJM
JTBD
Research for EdTech Company Rocket School in the LATAM Market
Rocket School, an online coding school for kids, aimed to grow sales in Latin America but faced low conversion and little insight into how parents decide on education products.
The research revealed emotional and cultural drivers behind parental choices, identifying trust barriers and motivation patterns that influence enrollment decisio
Talent Pool, a payroll and HR outsourcing firm, aimed to expand its client base and explore demand for consulting. The company needed clearer insight into how businesses choose providers and what builds trust. The research focused on decision factors in startups, small and mid-sized businesses, and explored under what conditions and on which topics they would consider paid consulting.
INPLES — Navigating Trust in Cross-Border IP Services
INPLES, a legal service provider, explored launching an online platform for international trademark registration, expecting strong demand.
Interviews revealed that most clients lacked clarity on the process and were unwilling to proceed without personal guidance. The company postponed the digital launch, shifting focus to webinars and expert positioning to build trust and awareness.
If you're planning to enter a new country, expand internationally, or adapt your existing products and services to a different audience — our research will help you:
and choose the most effective marketing and sales channels for that specific market.
identify key touchpoints and entry barriers,
understand their real needs, concerns, and motivations,
clearly define and segment your target audience in the new region,
Increased marketing efficiency and improved sales performance
Scaling and growth strategies
Continuous feedback and iteration
MVP development
Customer discovery and validation
MANAGE THE TIME
How we make things happen
Insight-Driven Solutions
We generate a detailed report with the research findings. We carry out in-depth analysis of the collected data and provide practical recommendations for improving your product and marketing promotion based on customer wishes.
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Insightful Respondents
We looking for respondents who are suitable for the purpose of the study and articulate the benefits of participating in the interview. We explain how their feedback will directly influence the development of the product or service. Offer incentives such as a strategy session or some valuable lead magnet.
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Experienced team
We are forming a product team that will implement your project from start to finish, develop hypotheses, criteria for respondents, creating an interview script and questionnaire.
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SATISFIED CUSTOMERS
Client Reviews
MiXBS is efficient, reliable, and goal-oriented, handling 14,000-16,000 daily interactions across channels and consistently meeting our KPIs. They ensure transparency with good management and show adaptability by expanding into new languages.
MiXBS has been a vital partner for Ramayoga, providing exceptional customer service and reliability. Their excellence, scalability, and adaptability align with Ramayoga's vision, this ensures an outstanding customer experience in the wellness industry.
MiXBS has been an invaluable partner for BUCH, enhancing customer service and ensuring reliability in ticketing systems. Their excellence, scalability, and adaptability align with BUCH's vision, making MiXBS essential for exceptional user experiences.