Real conversations reveal not just needs — but actual demand.
When launching a new product or entering a new market, success doesn’t start with scale. It starts with the right people — those who already feel the problem and instantly see the value in your solution.
These are your first followers.
They don’t need to be convinced.
They need to be heard.
They don’t need to be convinced.
They need to be heard.
So how do you find them?
Not through ads.
Not through an MVP.
Through conversation.
Not through an MVP.
Through conversation.
Customer Development: How Interviews Help You Find Your First Clients and Accelerate Market Entry
4. At MiXBS, we talk to the Market before it becomes a Market
We don’t start with assumptions.
We start with conversations.
We start with conversations.
At MiXBS, we design and run strategic Customer Development interviews to help you:
Hear the client in their real-world context
Map the journey from pain to value
Turn insight into validation, and validation into momentum
3. From Insight to early adoption
Customer Development isn’t just a research method. It’s a commercial tool.
You gain:
High-potential segment clarity
Messaging rooted in the customer’s own language
Early users — often during the interview process
When entering new markets — Latin America, Europe, Asia — this process shortens your path to traction.
You don’t just understand the market.
You enter it with relevance.
You enter it with relevance.
2. When insight happens — for the Client
Great interviews don’t just bring clarity to you.
They spark clarity in the customer, too.
They spark clarity in the customer, too.
"Yes… that really is a problem. Why are we still living with it?"
At that point, you’re no longer offering a product —you're offering progress.
This is how deals begin.
This is how demand is born — not through marketing, but through realization.
This is how demand is born — not through marketing, but through realization.
1. Interviews as a strategic discovery tool
Customer Development is not a survey or a scripted call.
It’s a deep, structured dialogue with someone who could — or should — become your client.
What it reveals:
Real-life tasks and decisions
Emotional drivers and hidden blockers
Context that gives your product relevance
In international markets, nuance is everything — cultural, behavioral, situational. Interviews give you access to that nuance early, before you invest in scale.
July 8, 2025
Let’s schedule a strategy session to define:
– Where the demand is already forming
– How to validate it quickly
– What to do next to scale with confidence
– Where the demand is already forming
– How to validate it quickly
– What to do next to scale with confidence
Want to talk to your future customers — before your competitors do?
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